MLS/CRM Integrations

The brief

MLS and CRM Integrations covers the plumbing between board data, your customer relationship platform, your website and the tools that send email, texts and reports. We design the data flow first, then implement it with the platforms you already pay for.

Most brokerages have a CRM, an IDX website, a lead source or two and a spreadsheet nobody wants to retire. When these do not agree, agents waste time re-keying contacts, leads go cold and no one can say which marketing spend produced which transaction.

Problems this service resolves

• Leads from portals and the website landing in an inbox rather than the CRM
• Duplicate contact records with conflicting phone numbers and consent status
• MLS data feeds that break silently after a vendor change
• No single view of pipeline across agents, teams and listing activity
• Marketing consent captured inconsistently, creating CASL exposure

What you receive

1. A data-flow map from lead source to closed transaction
2. Lead routing and deduplication rules inside the CRM
3. Board-compliant IDX and data-feed configuration, with monitoring
4. Consent and unsubscribe fields carried across systems
5. Dashboards for pipeline, response time and lead source performance
6. Documentation so the arrangement survives staff turnover

Onboarding without disruption

We schedule changes around your calendar. For MLS/CRM Integrations, that normally means preparation on weekdays, cut-overs in the evening or on a quiet weekend, and a short check-in after each change. Nobody should discover a change on the morning of a closing. You keep ownership of every account, domain and licence from the first day, and nothing is held hostage.

Handling personal information

Real estate files contain identification, income and family details, so MLS/CRM Integrations is designed around protecting them. We apply least-privilege access, expiring links, encryption and audit logging, and we keep a register of the vendors that touch your data. We are not lawyers and do not offer legal advice; we build the technical controls your counsel specifies.

What MLS/CRM Integrations costs

MLS/CRM Integrations is priced within our published ranges: managed IT from $89 to $199 per user per month, fixed-scope projects from $2,500, advisory retainers from $1,500 per month and cybersecurity assessments from $1,900. All prices are in Canadian dollars, with 5% GST added. New clients receive a 10% launch discount, contracts are month-to-month and there is no lock-in.

How MLS/CRM Integrations works in practice

Every engagement begins with a conversation and a short written findings note. For MLS/CRM Integrations, we start with A data-flow map from lead source to closed transaction, then agree priorities with you and work through them in stages. The language we use is deliberately plain: if a managing broker, owner or strata council cannot follow a recommendation, we have not explained it well enough. We document each step so the arrangement does not depend on any one person.

How we report

You receive a short monthly report on MLS/CRM Integrations, written for a reader without a technical background. It covers what we did, what we found and what we recommend next, together with the measures that matter. Measured by lead-to-CRM latency, duplicate rate, and the proportion of closed deals traceable to a source. Quarterly, your advisor meets with leadership to review the roadmap and adjust the budget.

Neutral on vendors, firm on standards

Our recommendations for MLS/CRM Integrations are independent of any vendor. Common tools include Follow Up Boss, kvCORE, Salesforce, HubSpot, Zapier-class automation and Board and CREA data feeds, and we will work with whatever you have if it can meet the standard. If it cannot, we describe the trade-offs openly, so you can decide whether to upgrade, replace or accept a documented risk.

A fit for these real estate businesses

We most often deliver MLS/CRM Integrations to brokerages, appraisers and reits & asset managers. Each has its own regulators and its own rhythm, so we adjust scope and language accordingly. A small team may need a lightweight version of the service, while a multi-office firm needs a standard it can enforce consistently.

MLS/CRM Integrations across British Columbia

• Vancouver
• Surrey
• Burnaby
• Richmond
• Langley
• Abbotsford
• Kelowna
• Victoria
• Nanaimo
• Kamloops
• Coquitlam
• North Vancouver

Each city page describes local conditions, scope and pricing for MLS/CRM Integrations in that community.

Questions and answers

How much does MLS/CRM Integrations cost?

Pricing is within our published ranges: managed IT from $89 to $199 per user per month, projects from $2,500, retainers from $1,500 per month and security assessments from $1,900. 5% GST is added; new clients receive a 10% launch discount.

What is MLS/CRM Integrations?

Practical connections between MLS data feeds, your CRM, website and marketing tools, so that leads and listings move once and are recorded correctly. It is delivered by ITRE, an IT services and consulting firm for real estate, which means we advise and implement but do not resell hardware for margin.

Which tools are involved?

Typical tools include Follow Up Boss, kvCORE, Salesforce, HubSpot, Zapier-class automation and Board and CREA data feeds. We remain vendor-neutral and will work with what you have wherever it can meet the standard.

Do you provide legal advice?

No. We implement the technical controls that your lawyer or compliance officer specifies, and we work comfortably alongside them.

Is there a lock-in contract?

No. We work month to month after onboarding. You own your accounts, domains and data, and we hand over documentation if you choose to leave.